Global Brands Connect Empowering The Brand Relationship & Exciting The Interactions Between A Brand & Customer Through Target segment That Start To Reflect Similar Characteristics Of Relationships Between People, accelerating & connecting with Emotions, Interdependence, Intimacy , Commitment & Experience.
The relationship between a Brand & Consumers is known to produce Positive Outcomes for The Alliances. Consumers develop Relationships with diverse Brands as Partners. In this vein, The chapter begins with the conceptualization of Customer Relationship Management. Then, the Foundation, an overview of main Theories, & The seminal models of Consumer-Brand Relationship are shown & expressed.
The Effective Way For Brand Acceleration Is By Empowering Right Collaboration.
Collaboration is not New, It has its own Legacy.
The Redwood tree example was shared in one of the spiritual discourses and I found this example so very relevant to some of the Agile values and principles. The Redwood Trees in Muir woods, San Francisco, are some of the tallest and widest trees on planet earth. Some trees are so wide, that it takes 40 grown-up adults to make one circle around it! These trees are known to live for thousands of years and each year they grow bigger and bigger. Most tall trees have roots that go deep down to keep them stable. For example, the roots of the palm tree are as deep as the height of the tree. However, research tells us that though the Redwood trees are the tallest trees on earth, their roots are not deep at all. California has gone through a tremendous number of hurricanes, cyclones, windstorms, tornadoes, and earthquakes in the past 2000 years. Any normal tree would have been crushed instantly, but not the Redwood trees. They’ve been standing tall and strong ever since. So, what is the secret behind these trees?
It seems the Redwood trees have some special mystical power. The roots grow outwards instead of deep under the ground. And when these roots come in contact with roots of the another Redwood tree, they wrap around each other multiple times and form a strong bond. Each tree shares a bond with another tree through its roots, and eventually, every single Redwood tree is connected to each other. The roots hold on to one another through the harshest of weather, and keep the family of trees standing tall and strong, together.,
If we dig deeper and try to understand self-organization, a principle very much needed for being Agile, we will realize that collaboration and co-operation are the basic attributes needed to self-organize. Similar to the Redwood trees, Agile team members need to collaborate so that the entire team rises higher and higher. This interconnection helps each individual to grow, inspire and motivate each other. It builds trust and transparency and at the same time a feeling of safety to explore the new hypotheses, innovate and produce a quality deliverable to the customer, with a feeling of satisfaction.
Content & Information Courtesy : https://practiceagile.com/
Setting Common Goals
Global Brand Connection empowers Collaborative Creativity and Innovation which determines specific and challenging goals inspiring to Dream Big & Achieve More.
Strengthening Relationships
By empowering collaborative Leadership & Knowledge Sharing Session, Supports the Brand Relationship more meaningful and purpose will get more stronger & bond to deliver Phenomenal Results.
